Fixing The NEW Formula 1 Logo ❓

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This new logo is going to stand the test of time! I really like it but here’s a video talking about my thoughts and some adjustments I personally would make!

Skip to 8:57 if you want to see the fix!

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38 responses to “Fixing The NEW Formula 1 Logo ❓”

  1. Will Paterson Avatar

    Thanks for watching guys! Check the description for the fixing time stamp. <3

  2. Diego Diaz De La Vega Avatar

    If you turn it on its side you see an extra "1" made with the track line and space between the f and the one, just something I noticed

  3. Zeameth Avatar

    The new F1 logo looks like it was made for a next-gen game

  4. Владислав Дрючан Avatar

    There's still negative 1, but rotated on 90° 🙂

  5. Batfan1939 Avatar

    I like the old logo much better, and thought the 1 became more obvious when it was scaled down.

    the new logo has the scaling problem you cited, plus that 1 could be a letter L or I.

    I would either make the 1 more obviously a numeral, or turn it into a checkerboard/finish line.

  6. Jon Avatar

    Can you do a video on the Firefox Quantum logo?

  7. Ale Ole Avatar

    Did someone actually paid for this new piece of shit? Baaaah

  8. dillenium Avatar

    I agreed with you Will!! New touches are contemporary and logo feel representing the business concept…

  9. Nico Berrutti Avatar

    I like how it is a one laied flat…

  10. omnymisa Avatar

    I like the new logo, but I would make the in between white lines a bit thicker so it reads better when reduced as you point out Will, thanks for the video!

  11. DanyBoy CUU Avatar

    Man, it would be interesting if you do a video talking about the new logo of Juventus.

  12. sethraptor Avatar

    I always thought the old logo looked a bit cheap. I like the change, it's very tight and sleek now.

  13. TheDixieNutjob Avatar

    I personally am not that bothered by it (what bothers me is how nasty and hateful a lot of the F1 fans were towards it and how they blamed Americans for it simply because Liberty Media is the current owners of F1) I do feel that they could have done better. To me, this seems like something out of the 1980's instead of the 21st century and considering all the 80's love that's been popping up over the past few of years it doesn't surprise me. Still, at least it's not the new Patreon logo, good lord that logo sucks.

    Back on topic, my grade for the new F1 logo…ehhhh let's say 7/10, could be better, could be much worse.

  14. StephDRX Avatar

    I still see the 1 in the negative space though, if you turn your head 90° to the left. Besides, people hate change when it comes to logos (Instagram got wrecked when they changed logos), but then people get used to it and start liking the change, as long as the brand stays true to its image.

  15. John Kantor Avatar

    Doing 1000 logo comps proves they have absolutely no idea what they actually stand for. They’re just throwing everything at the wall and picking what ever fell off last.

  16. John Kantor Avatar

    It’s a crap logo. The original is dated because of the lines and the oblique but infinitely better. It needs updating but that’s all.

  17. Ivan Cis Avatar

    The guys behind the logo will probably say everything is retina now and we don't have to worry about negative balance for small sizes (khm…kickstarter overhaul). I see better F somewhere between yours and theirs.

  18. Aaron Endicott Avatar

    Willlllll. Keep it up

  19. Driss Elmeloud Avatar

    Feel like we coming to Wipeout style. <3

  20. Abi Cheetah Avatar

    I think it's a little like forza motorsport

  21. Stefano Rolando Avatar

    People just hate change, especially nowadays

  22. grumpytuber Avatar

    i would disagree with “definitely see that it’s an F”. i see “rr 1”.

  23. jkell42 Avatar

    There is a 1 negative space as the lines

  24. Tobias Bosseck Avatar

    It actually looks like a "1" that is turnes by 90 degrees.

  25. Paul Stancel Avatar

    The more I look at it the more I like it. The previous one was waaay to tacky and old-fashioned; a refresh was much needed. The new logo, I think, conveys the vibe of the brand really well. It's simple, bold, aggressive and edgy.

  26. pew2007 Avatar

    Like the new one is a decent logo – but the original F1 logo is iconic. It's one of those logos you don't need to really look at to know what it is.

  27. Sam Wood Avatar

    I don't mind the new logo and I understand why they made a new one with new ownership and trying to re image the company and create a more mass market appeal it makes sence. But it seems that lots of big companies are rebranding at the moment but no one seems to like any of there new designs Uber, Instagram, kickstarter, etc which is odd especially with the amount of time and effort that they will have gone through and the amount of people who have to sign off on it would be huge

  28. Brandon Avatar

    What about the arrow in FedEx?

  29. Jill Chapman Avatar

    I'm not quite sure how I feel about the new logo. I think I need to see how they're going to use it in the brand. I think it might be great if they play with scale and oversize it in places

  30. Jacopo Cadeddu Avatar

    I'm a huge fan of F1 and I loved the old logo, the negative space was a touch of genius.

    I always compared the F1 logo to the Coca Cola, they are both iconic and immidiately recognizable.
    If the F1 logo was modernized a little bit, (almost) everyone would be super happy with it, but they changed in a way that don't suit the F1.
    I don't hate it but that change wasn't necessary.

    PS: If you widen the inside space between the 2 black shapes, the logo becomes really similar to Juventus logo, a football club.

  31. Xavier Guzman Avatar

    Wtf I love the old F1 logo

  32. lucky dhiman Avatar

    I think the addition of more space looked better.

  33. cody h Avatar

    think Fedex will change their logo now? Lol

  34. Dewi Jones Avatar

    The new logo to me is similar to the Forza Motorsports logo

  35. Raiden MGS Avatar

    The issue of it imo is that it's made out of two parts the "F" and the "1" but when you zoom out it becomes a very hard to read monogram. Maybe if they're make it in two colors and have the "F" black and that "1" red or something, perhaps the readability would be a bit better (your suggestions were not bad either) but I'd say it's more of a formatting thing rather than redesigning. Also thought that the change was way too drastic, usually with big brands like that they change gradually (Shell, IBM, Apple) but this one was way off and a lot of people may have a hard time (non-designers) relating to it.

  36. sten360 Avatar

    I loved the old logo but in some aspects it's definitely starting to show its age. I think the new logo is great and fits the sport, people just don't like change. Hopefully it'll grow on them as time passes, as usual. Remember back when we were all absolutely disgusted by the facebook timeline?

  37. Christopher Aoun Avatar

    I literally did the exact same thing in Illustrator when they revealed the logo. I'm a huge F1 fan, huge motorsport fan, used to race cars and run a digital agency, So I am lucky to be deeply involved in both industries. I also loved the old logo. But the new logo is a huge step in the right direction, but the lines are far too thin for scalability. Spot on Will 😉

  38. Ryutaro Matsuda Avatar

    If they wider the white line like Will did on video then I might like the new logo. Thank you for the video Will!

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