20min talk delivered by Jay Shapiro, CEO of AppMakr at the 2016 IoT Conference held at Princeton University. This conference was organized by the New Jersey Tech Council.

Before you consider building an Internet of Things startup, Jay suggests that you look to history first, for a sense of how the IoT industry is going to develop. By finding your sweet spot within the IoT full-stack, will help to focus your business strategy and help with funding, market penetration and product viability.

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