Setting Up Email Opt-In Forms to Test Conversion Rates (Email Marketing Case Study)

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In this video I take you inside my email marketing software, ConvertKit ( and show you the opt-in form creation process as I set up different opt in forms for each of my lead magnets.

I’ll be split testing which lead magnet converts highest and gets the most subscribers to join my email list. These opt-in forms have conversion tracking on them which makes it easy for me to see a clear winner after running Facebook Ads.

Go back and watch previous episodes to catch up in this series of case studies on growing your email list using lead magnets:

Video #1: How I Grow My Email List 800 Subscribers Per Month:

Video #2: 11 Lead Magnet Ideas to Grow Your Email List:

Stay tuned for our next video on Facebook Ads to split test email lead magnets now that we have our forms and landing pages set up.

Learn how to use ConvertKit and how to set up your email marketing campaign in this training course:

For more help, see our resources linked below..

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I’m Nick Foy, founder of AskNickFoy.com where I teach others how to start a profitable blog, grow an audience, and start earning income online. I also enjoy investing in real estate flipping houses and managing an apartment building I bought at age 22.


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