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I’m running a test using Facebook Ads to see which email optin freebie does best at getting people to sign up to my email list. I’ll be offering 6 different freebie incentives (also known as email lead magnets) and this is testing batch #1 where I’ll start with the first 3 offers and see which one wins.

Here are the 3 things you need to run split tests with Facebook ads to see which email lead magnet converts cold traffic to email subscribers best:

1. Email Service – I use and recommend you use ConvertKit:

2. Landing Page Software: I use the Avada Theme which has a page builder plugin that comes with it. Learn more about Avada theme here:

3. Lead Magnet – You’ll need to create different optin offers. For ideas see this video (11 Email Optin Freebie Ideas):

If you enjoyed this case study where I take you inside my business, please hit the thumbs up button and make sure to subscribe!

Previous Videos in this Email Marketing Series:

Video #1 (How I Get 800 Email Subscribers Per Month):
Video #2 (11 Lead Magnet Ideas):
Video #3 (Email Optin Forms):
Video #4 (Facebook Ad Testing Email Opt-ins):

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I’m Nick Foy, founder of AskNickFoy.com where I teach others how to start a profitable blog, grow an audience, and start earning income online. I also enjoy investing in real estate flipping houses and managing an apartment building I bought at age 22.